The Moment of Sale™ is the most crucial moment for brands and consumers alike; the mere seconds when the brand must inform, persuade, and convince the consumer to purchase. No medium does this better than the package. Our worldwide production engine helps countless leading brands stand out in the increasingly fragmented path to purchase, in both physical and digital spaces. Get in touch to learn more about The Moment of Sale™ and how we apply it to our approach to consumer engagement.
Sgsco recently authored an educational white paper exploring the Moment of Sale™ and the importance of Satisfying Consumer Demand in today’s digital world. Download the full document to read about our approach and how GS1 is reacting to this changing landscape.
At sgsco, we understand that digital will be a constant disruptor to retailers and brands alike, along a new and ever-evolving Path to Purchase. There needs to be a fundamental shift in thinking from where to how, in order to identify the Moment of Sale™ along the shopper’s journey. The key to successful Package Design is to be consistent and persistent, while putting the needs of the consumer first.
We understand the importance of and expanded role that packaging and brand assets play in a world where the physical and digital shelf co-exist within one seamless consumer experience.
Today, the consumer is in control, and packaging continues to play an important and more integral role than ever during the moment a consumer’s desire can be converted to action – the Moment of Sale™.
The FDA’s changes to Nutrition Facts labeling, finalized in May 2016, are the most extensive changes to occur in decades.
Sgsco has partnered with Prime Label Consultants to provide our clients with the expertise needed to navigate this new regulation before the deadline.